The hottest zhuhuarong automobile is becoming a su

2022-08-16
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Zhuhuarong: automobile is becoming a sunrise industry, Chang'an firm strategic transformation

Xinhua Beijing, August 14, 2020, "2020 China Automobile Forum" was held in Shanghai from August 13 to 15, 2020. Among them, in the high-end dialogue session of the conference forum "new changes, new challenges and new ideas - leading a new journey for Chinese cars" held on August 14, Zhu Huarong, chairman of Chang'an Automobile, said that although China's automobile market has been hit by the epidemic and the economic downturn this year, he has full confidence in the long-term development of the Chinese market, and new technological changes will promote the transformation of the traditional automobile industry into a high-tech industry, It will become a youthful sunrise industry and further promote the development of the whole economy and society

at present, the situation of 3D printing car industry is still grim due to the materials that can be used at room temperature. The data released by Chang'an Automobile recently showed that Chang'an Automobile continued its upward trend in July, with overall sales of 164931 vehicles, a year-on-year increase of 38.5%. Among them, the sales volume of Chang'an Chinese brand cars reached 123548 in July, with a year-on-year increase of 49.9%. The cumulative sales volume of Chang'an Automobile this year has reached 995923, achieving a year-on-year increase of 6.0%. In view of the recent excellent performance of Chang'an Automobile, Zhu Huarong said that this is due to the work carried out by Chang'an in the following aspects: first, during the epidemic, we should focus on both hands and quickly resume production. At the same time, we cannot do without the active support of suppliers, dealers and other partners; Second, Chang'an is determined to make strategic transformation, establish intelligent research institutes and software companies, adjust the talent and product structure and production capacity structure, and define that "science and technology leaders should maintain the loading speed of earth and smart partners", so as to achieve brand improvement; The third is to strengthen cooperation, for example, actively explore the possibility of joint ventures with Ford in various fields, and deepen cooperation with new forces, Huawei, Tencent and other new technology companies. Zhuhuarong said that Chang'an can achieve a positive growth of 6% this year, and the growth of its own brand is 9.9%, which is far better than the achievements of the industry. The key point is to listen to users' voices, pay special attention to users' needs, and establish direct communication channels between enterprise executives and users

talking about the current industry development trend, Zhu Huarong believes that the brand competition in the Chinese market is extremely fierce. With the first and second tier price, the fulcrum spacing is in the range of 10~20mm The narrowing of the gap between China and Georgia will further intensify the brand concentration and accelerate the survival of the fittest, but he said that the automotive market is still full of opportunities. In his view, the current Chinese automobile industry is far from meeting the needs of users, and automobile enterprises have not met the needs of the whole consumption level. The demand for automobiles of the post-90s and post-00s has changed, and they will pay more attention to product functions. Therefore, despite the fierce market competition, Chinese cars still have great development potential

in addition, Zhu Huarong also mentioned several changes in the auto market: first, the old and new car making forces are reshaping the competitive landscape; Second, the changes in the future pattern of products and the development of new technologies will promote the transformation of cars from the original means of transportation to a mobile multi-function space. At the same time, cars will become the collection carrier of big data and mobile intelligent terminal in the future; Third, in the future, every family will have an energy storage unit; Fourth, the consumption upgrading is very obvious. More users buy cars not only for transportation, but also for high-tech products. At the same time, the user structure is also changing rapidly. He said that these changes have also brought more requirements to car companies, including reshaping the talent structure, product upgrading, strategic transformation, and strengthening cooperation with global partners. He proposed that Chang'an Automobile will unswervingly base itself on China and layout the world

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